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Usly didn t like thi This comes with a whole bunch of big *name endorsements the physicist Brian Appleyard Stephen Leavitt of Freakanomics fame and we *endorsements the physicist Brian Appleyard Stephen Leavitt of Freakanomics fame and we told by the end of Introduction that it is making an impact with Obama and Cameron and so ABC having a policy impact in both the UK and USA What is it is now marketed as a new international edition As I ploughed my way through this I kept thinking of a comment by the great photographer Eve Arnold to the effect and with a few expletives that she was not the genius many proclaimed it was just that everyone else was so mediocre the praise singers do themselves no favour by shouting about the marvel that this book isItas one central idea grounded in social psychology that with careful thought and planning people can be encouraged to freely chose things that are good for them with th Libertarians are always annoying and these two are no exception Their particular brand of libertarianism they call libertarian paternalism and it involves the idea of nudges which are thingsdesignsincentives that push people toward better options Better options would include choosing ealthfullier food not smoking not driving drunk enrolling in your company 401k plan vs not enrolling lessening your factory s carbon emissions An example of libertarian paternalism of which they appro I don t understand why this is a runaway bestseller it s just not that enthralling I ve been reading lots of books lately about behavioral psychology and economics why people make the decisions we do economically and in other life areas But Predictably Irrational and Made to Stick both explore these uestions in a much engaging wayNudge is mostly concerned with ow companies and governments can practice what the authors term libertarian paternalism gently noncoercively pushing people toward doing something that they really want to do For example a company might by default enroll new employees in a 401K plan and put a certain salary percentage into that plan The employees can opt out or change their contribution amount at any time but by enrolling everyone by default the company does an end run around its workers natural procrastination tendencies without forcing them into anythingAnother use of nudging this one on the state level might be to reuire that everyone signing up for a driver s license check a box saying either Yes I want to be an organ donor or No I don t wish to be an organ donor Or a state could change its laws so that people are by default assumed to be willing donors unless they say they don t want to This would greatly increase the number of organs available for emergency transplantsSo interesting stuff but not enough to fuel an entire book I wound up skimming uite a bit and while some of the anecdotes are funny and interesting many of the writers proposals are dry unless you Palace Intrigue (A Medieval Tale happen to be fascinated by the particular social or economic issue they re addressing It s worth picking Nudge up to see if it grabs you just don t be surprised if it lets go about 100 pages in December bookclub read for my sit in bookclub and when I checked in my book shop for this Book and was directed to the ECONOMICSBUSINESS section I did uite a bit of eye rolling Iad automatically decided I wasn t going to like this book and as christmas reading goes this
"Was Going To Be A "going to be a read But I was pleasantly surprised at Parking Lot Rules 75 Other Ideas for Raising Amazing Children how readable and relatable the book was andow our decision making can be influenced by Nudges of all kinds and Carlyle Marney how society reacts to NudgesOnly 3 out 10 people in the group finished the book and yet the discussion created was lively and interesting with everyone participating andaving an opinion Not one I would be recommending but certainly a book that Shameful has food for thought As an economist Nudge was a book that I desperately wanted to like Unfortunately I was disappointed Perhaps my low rating of the book stems from myigh expectations of a book co authored by the well regarded behavioral economist Richard Thaler Without such expectations my rating might ave been igher But at the same time without such expectations I might not Sacred Landscapes have bothered to read the book at allThe only interesting part of the book is the first part which consists of the first five chapters Here the authors lay out the main premise of the book The decisionsumans make are affected by nudges Since nudges are not easy to define they are best explained through examples The clearest example of a nudge is a default When you register online at a site you are often asked Would you like to receive future emails By default this box could be either checked or not checked The default matters that is different results emerge under different defaults The main point of the book is that nudges matter and thus should be carefully designedThe rest of the book presents a laundry list of policies to which we should apply this principle For me this got boring fast For some reason the authors seem to be obsessed with identifying every possible nudge and offering their nudge design suggestions The end of the paperback version of the book became really ridiculous a bonus chapter of twenty nudges I think that the Angel Without Mercy (Agnes Carmichael, hardcover version is saved from this madness because the bonus chapter was added after the publication of. On even about the causes we champion or the planet itself Unfortunately we often choose poorly Nudge is aboutow we make these choices and ow we can make better ones Using dozens of eye opening examples and drawing on decades of behavioral science research Nobel Prize winner Richard H Thaler and Harvard Law School professor Cass R Sunstein
DOWNLOAD Ô LGFLCMS.CO.UK Â Richard H. ThalerThe ardcover versionMany may find Nudge overly political The authors weigh *on what they believe to be good nudges on a large number *what they believe to be good nudges on large number ot political issues such as Medicare and same sex marriage I personally didn t mind their political stances as much as I minded the lack of economicsThe book is also poorly written I felt that the publishers gave the authors complete free reign since the authors were well regarded academics and obviously academics don t need editors One problem with the writing was the lack of a targeted audience The book is supposed to be targeted towards a mass
"Audience Or At Least That "or at least that the target of the book s marketing efforts It is not a textbook or standard teaching material targeted towards undergraduate economics majors It is also not a serious academic discourse targeted towards other economists And yet although it s supposed to be targeted towards the layman the writing is oftentimes confused about its audience Additionally I didn t care for the writing style While I do enjoy a casual and conversational tone this book suffered from unnecessary tangential remarks that detracted from the main point All of the writing issues in this book could ave been easily rectified with a good editor I don t fault the authors as much as I do the publishers for that oversightI weakly recommend Part I of Nudge to the intellectually curious layman The rest of the book I recommend only to those want to read a laundry list of political suggestions I second guessed my purchase of Richard Thaler and Cass Sunstein s Nudge Improving Decisions About Health Wealth and Happiness almost the minute I received my e mail receipt I Hunted had already read Malcom Gladwell s Blink andeard about the literary disaster that is Sway and yet there I was reading Nudge s introduction about the arrangement of cafeteria foodI m glad I did While Thaler and Sunstein are Gingerbread Heart happy to revel in the small ways that their insights into choice architecture can lead to better or worse choices they also lay out their political principles and detail their impact on current policy debates eg Social Security Medicare Part D Education To top it all off they begin the book with a treatment of our cognitive failings distinguishing between our automatic and reflective processing systems what s not to love leading right into their arguments forow to elp the automatic majority overcome their cognitive frailty without infringing the reflective minority s ability to chooseSo what is choice architecture Well are you choosing out of ten choices or 100 Are you automatically enrolled in one choice or another if you don t make an active decision How is that default set How is information presented to you to about the available choices All of these uestions speak to choice architecture in other words the arrangement and organization of choices which as a nasty Biz Talk-2 habit of leading individuals to choices that they themselves would not find optimal see don t be bob bias the mind and moralityFurther choice architecture both good and bad is pervasive and unavoidable This point is essential to Thaler and Sunstein s argument if you are a libertarian Ignoring choice architecture won t make it go away it will only make it likely that the choices favored by choice architecture are likely to be poor For instance you can make the default option for new employees enrolled at 5% in a 401k with an option to opt out or you can make the default option to not be enrolled as is often the case If you stick with the current default many who would otherwise enjoy being enrolled will not do so because of the choice architecture Thaler and Sunstein recommend acknowledging the importance of choice architecture and deliberately deciding on its designThaler and Sunstein aren t interested inelping individuals pick out their dry cleaners as the authors note if a dry cleaner performs poorly it is fairly easy for individuals to make a better decision the next teamRather people are most likely to need nudges for decision that are difficult complex and infreuent and when they Ricky Ricottas Mighty Robot vs the Stupid Stinkbugs from Saturn (Ricky Ricotta, have poor feedback and few opportunities for learningIndividuals are primed to make poor choices for Medicare Part D Mortgages and retirement investments Thaler and Sunstein don t advocate for eliminating choices because of these problems On the contrary their final chapter points to the infamous third way separate from both the command and control left and the single minded choice monkeys of the libertarian rightThere needn t be a war between no choice and unlimited choice Thaler and Sunstein spend around 250 pages explaining that this is indeed a false choice Like myself they side with the libertarians when it comes to the importance of choice and side with the left when it comes to the failure of choice to solve all problems Choice is important Coercion isn t necessary Focus on the choice architectureOh and Iave to add As someone who A Historical Atlas of Tibet has long supported responding to the gay marriage debate by taking government out of the marriage business perhaps keeping a civil union or partnership business and leaving it to independent churches I was veryappy to see Thaler and Sunstein put forth such an argument in NudgeWhether you are on the left or right worth a read Taken from my post. How that no choice is ever presented to us in a neutral way and that we are all susceptible to biases that can lead us to make bad decisions But by knowing ow people think we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves our families and our society without restricting our freedom of choice. .
Richard H. Thaler